Cryotherapy for Beauty and Wellness: Trend or Treatment?
Cryotherapy has moved fast from elite sports recovery rooms into spas, aesthetic clinics, and wellness franchises. A decade ago, most people encountered it through stories about athletes standing in chambers filled with vapor-cold air after games and training sessions. Now it appears on skincare menus beside facials, lymphatic massage, and radiofrequency treatments. It is promoted for everything from post-workout soreness to tighter skin, reduced puffiness, brighter co